The key elements of Robur's success:
- Innovation drives research and development of high-efficiency cooling and heating products and provides value-added services to satisfy customers, the real employers of Robur;
- the Value of Human Resources involves and motivates every internal and external player;
- Social Responsibility and the Industrial Vocation develope safe, environmentally friendly and energy-efficient products.
These values have been consolidated and shared in a clear message to the company, business partners and the market: at the Robur Company Convention in August 1998 they found expression in the Robur Vision and Mission, which serve today as guidelines for strategic company choices.
in research, development and promotion
of safe, environmentally-friendly, and energy-efficient products,
through the commitment and caring
of its employees and partners."