ERNST&YOUNG ENTREPRENEUR OF THE YEAR PRIZE
15.12.2004
Ernst&Young Entrepreneur of the Year Prize
Benito Guerra. President of Robur. receives nomination as Entrepreneur of the Year finalist for the Quality of life category
Ernst & Young is sponsoring the Entrepreneur of the Year Award. a prestigious recognition from the Italian business community. now in its eighth edition.
The Award is assigned by a jury composed of well-known figures for the world of institutions. economy. entrepreneurship and communication to entrepreneurs who have distinguished themselves for excellence and representativeness of their professional contribution.
Its intention is to recognise entrepreneurs who have contributed in a significant manner. thanks to their talent. initiative. creativity and commitment. to the growth of the Italian economy which finds a fundamental support in the small and medium enterprises; it also aims at being a stimulus for reaching increasingly important goals.
The Award originated in the United States 18 years ago and is now active in 35 countries of the world. it also has a proven track record in our country where it debuted in 1997.
Our intention continues to be that of awarding talented business figures. who through their work. have demonstrated a personal commitment. responsibility. creativity and initiative . confirmed Giorgio Mosci. partner of Ernst & Young. our economic fabric is characterised by the presence of strong business figures able to accept the markets daily challenger and overcome them with determination. bearing witness to their extraordinary skills of flexibility and professionalism . Mosci continued. We feel that the role of the Award is determinant in promoting. through the stories of its entrepreneurs. values such as social responsibility and corporate culture. which tie the story of a single person to the territorial and social history of our country. making it possible to create the base for success in an increasingly enlarged market.
Benito Guerra. President of Robur S.p.A. . received the nomination as Best Entrepreneurs in the Quality of Life category for his greater awareness of the impact of the company on its community and for the ability of promoting growth of his company with continuous programs and in line with cultural. artistic. environmental and social support and development.
This recognition enhances and rewards the business decisions of Robur and its President.
Benito Guerra. Actually being there and not just appearing to do so has always been the philosophy which Benito Guerra has remained true to.
He searches for sharing ethical values with his staff. motivation. training and continuous self-taught learning. extreme focus on Quality. tangible attention to customer satisfaction. passion for innovation and widespread culture: these are the strong points expressed in almost fifty years of business by Benito Guerra.
This orientation has often resulted in supporting and promoting cultural and artistic events.
But theres more. Robur has been involved in the field of social solidarity for years. A growing tangible focus on social issues resulting in the collective adoption of 300 ninos de rua. Aid for education. prevention and housing created in Brazil by the Sacred Family Congregation culminating in the foundation of ROBUR SOLIDALE ONLUS The force that helps in 2000.
With these fundamental values. in 1991 Robur decided to apply gas absorption technology to air conditioning. based on a patent of Albert Einstein and Leo Szilard. managing to present in 2004 the world preview of gas absorption heat pumps. the ecological answer to the emerging energy procurement problem of our times. They are boilers-refrigerators for the production of heating and air conditioning with a 30% higher efficiency compared to the boilers currently on the worldwide market.
Producing highly energy-efficient machines with a low environmental impact has always been a constant in the strategies of entrepreneur Benito Guerra. since 1956 when Robur was founded by the then seventeen year old Benito backed by his father Dante.
Today Robur is an industrial reality capable of combining technology. ethics and culture with economy. This unusual entrepreneurial vision has created a reality defined by a certifier of the European Quality Award: a diamond of the Italian illuminated entrepreneurship.
For additional information visit the website: www.eypremio.com .





